#GlowRecipe is launching a new, affordable sister line called #SweetChef exclusively at #Target stores in the U.S. Per #Revelist, Sweet Chef is a skincare line that combines the be...

#glowrecipe is launching a new, affordable sister line called #SweetChef exclusively at #Target stores in the U.S. Per #Revelist, Sweet Chef is a skincare line that combines the best antioxidant-rich ingredients with skin-enhancing vitamins. Each product is specially formulated for skin of all types but won't break the bank. You can peep the new collection online on January 16, and see it for yourself in Target stores starting January 29. #laundrites, what do you think of this? Is this #KBeautyโ€™s version of #TheOrdinary?๐Ÿค”

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putricaya @puchh

Excited ๐Ÿ˜

Ms Emily @_swagatha_christie_

@daniellaaar55 been buying through stylekorea for a while now. It takes a while, but its wayy cheaper. I got the laneige lip mask for half of Sephora's price

Tayla Pringle @pixie_in_ribbons

It feels very....teen girl in its marketing? I just don't see it appealing to a wide market, like I love cute things so I'd pick these up, but would my mom or my older sister? I'm not so sure

Trร  My @nttramy_

@imdtrang trang cรณ ฤ‘u cho my ฤ‘u kรฉ :v

ฤoan Trangg ๐Ÿ‘ @imdtrang

@nttramy_ ฤ‘u gรฌ ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

Emily Grace Hilburn @skinandsoot

@romanjwatson only ginger oil is sensitizing, ginger extract is apparently non volatile

@hanmad.e @hannahibbott

@littlemissplumful the beet and kale serums have got me interested

Maria @mariag9811

@mylinh.t586 Iโ€™m not sure the two founders are Korean. They both have American accents. Quick google search says Christine went to college here which makes me think she is American. The other founder (Sarah) went to college in Korea but she says grew up in Hong Kong and Korea.

MyLinh Truong @mylinh.t586

@mariag9811 Oki! I think this is different for everyone, but even though I am born in Canada, i still consider myself vietnamese as both my parents are. This said, its just different for everyone and it depends on how you see it. ๐Ÿค—

Maria @mariag9811

@mylinh.t586 I understand. I think the issue is when others decide that Iโ€™m not American even though I was born here and have never lived anywhere else.

Maria @mariag9811

@mylinh.t586 also, I feel like Koreans more than other Asian ethnicities make the distinction between Korean and Korean-American. Like in college, there are two different on-campus student clubs KSA and KASA.

MyLinh Truong @mylinh.t586

@mariag9811 Wow interesting! ๐Ÿ˜ฏ

MyLinh Truong @mylinh.t586

@mariag9811 I feel you! I competely understand. ๐Ÿ’ฏ

Joel Maza @jnm323

@roshini_m lol

SKINCARMA @skincarma

@odilemonod I have to disagree. The founders are both second generation Korean Americans and both are very much linked to Korea through their Korean heritage through language, food, culture โ€” and skin care. Why canโ€™t @glowrecipe be a modern global version of the best of K-Beauty. It is exactly that to me. An example of a key K-Beauty philosophy espoused by GR is the 7-Skin Method and the importance of hydration to skin health. I learned that from GRโ€™s blog, vlogs and brand messaging. The formulas are developed, inspired by and manufactured in Korea. Where is it written that only Korean nationals and Korean companies can create legitimate K-Beauty brands and products. Thatโ€™s a very close-minded view IMO. ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ

Odile @odilemonod

@skincarma ...except I never mentioned the nationality of the founders in my comment? The brand (as in the company) was not created in Korea, is only sold in Korea as an import so it's not technically a Kbeauty brand. Kbeauty-inspired, if anything.

SKINCARMA @skincarma

@odilemonod What makes a brand a K-Beauty brand in your opining?

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