#Gillette has released a video ad campaign in conjunction with the #BoysAndGirlsClubsofAmerica titled, #TheBestManCanBe, playing off their original tagline launched 30 years ago, ...

#Gillette has released a video ad campaign in conjunction with the #boysandgirlsclubsofamerica titled, #thebestmancanbe, playing off their original tagline launched 30 years ago, “The Best A Man Can Get." The campaign was created to challenge the very meaning of masculinity in 2019. The center of the ad's message revolves around taking corrective measures to stop toxic masculinity, and the negative image and abuse associated with the male gender, from transferring to the younger generation. To make this a reality, Gillette vows to distribute $1M per year for the next 3 years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best. . As expected, the video has garnered mixed reactions from the public. While the brand has received commendation from new supporters, there has also been a fair amount of backlash and withdrawal from long-time brand loyalists. Some people are even questioning their

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Estée Laundry @esteelaundry

@barelylegal666 your assumption is correct.❤️

Jεηηḯ ☾@η☮η @viabeautyinc

@davidlopezzz interesting point. Would like to see how it impacts sales. Maybe they will get an increase of female customers 😂

oh so midnight @ohsomidnight

@barelylegal666 Well said

oh so midnight @ohsomidnight

@thewoodworkher Yes, couldn't agree more

oh so midnight @ohsomidnight

@nickzfitness Unfortunately true. Read the negative comments on YouTube. Terribly sexist and toxic. :(

oh so midnight @ohsomidnight

@megankimberling Sad. It's discouraging reading the negative comments against this campaign

David Lopez @davidlopezzz

@viabeautyinc fingers crossed 😂

David Lopez @davidlopezzz

@barelylegal666 thank goodness!

David Lopez @davidlopezzz

@discotequejuliet unless you know the marketing team personally and sat in their meetings you don’t know. Despite intention- the video is powerful and has clearly hit a nerve which trumps any intention in my book. Sparking challenging conversations isn’t the responsibility of a brand selling razors and they’ve done just that.

Twoo Kuuh @discotequejuliet

@davidlopezzz yet they took on the responsibility-but only bc it’s marketable.

🌙👧🏽 @enneecii

@megankimberling @lionpride.ls

Dyan @dkstar18

The fact that anyone could find the message in the ad controversial is quite disturbing.

@deadbee

@barelylegal666 “taking action” how exactly? By making an ad? Once they actually DO something without $$$ in mind, then I’ll take it seriously.

Andrew Shore @seashore60

This is the right message at the right time. Just didn’t need a razor company to teach how to act like a proper gentleman. My father did a great job teaching me that

Twoo Kuuh @discotequejuliet

@deadbee yup exactly! They only ‘care’ bc ppl eat it and that means more 🤑🤑🤑

Max Dante @maxdnt

LOL James Woods and Piers Morgan

kate @kate_lin002

I'm a momma looking for a sugarbaby that will make me happy always and I'll spoil with my cash Dm ( USA only,)

kate @kate_lin002

I'm a momma looking for a sugarbaby that will make me happy always and I'll spoil with my cash Dm ( USA only,)

kate @kate_lin002

I'm a momma looking for a sugarbaby that will make me happy always and I'll spoil with my cash Dm ( USA only,)

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